Web design refers to the process of creating and designing the visual appearance, layout, and user interface of websites. It encompasses various elements such as color schemes, typography, graphics, and navigation to enhance user experience and engagement. Web designers use HTML, CSS, and other programming languages to structure and style the content, ensuring compatibility across different devices and browsers.

They focus on creating an intuitive and aesthetically pleasing interface that effectively communicates the website’s purpose and facilitates easy navigation. Effective web design plays a crucial role in attracting and retaining users, conveying information, and achieving the website’s goals.